Branding mistakes

I have to ask Axel & Team (Merck’s brand champions) to speak to the Impalas (CIO) about their „vibrant M“ and to the South-African winemaker.

Ob das Merck’sche Branding-Team die Impalas davon überzeugen kann, dass ihr „M“ auf der Hinterseite nicht „vibrant“ genug ist?  Der Sauvignon wäre dann sicher das kleinere Problem.

 

2 Antworten zu „Branding mistakes“

  1. Many thanks for letting us know, Walter! Just checked this issue: Even if the colours are not entirely ‚on brand‘ the constant movement of the Impalas‘ rear end creates some sort of vibrancy. Here I would give green light. The wine, however, is a bit more dificult. But maybe that changes after the consumption of more than one bottle…?

    All the best,
    Axel

    1. You were right, Axel. With the third bottle an „R“ appeared 🙂 Merry Christmas in Scotland!

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